As an included component of DonorScape Predictive Modeling, or as an available add-on to DonorScape Wealth Screening, GG+A appends each constituent record with more than 20 additional data points from Claritas PRIZM Premier and/or Acxiom®, providers of comprehensive household-level demographic and consumer information.
Household demographics provide a baseline of information to better understand your constituents, and a way to benchmark against other non-profit institutions.
Some of these data also represent key predictive data sources for determining philanthropic behavior and enhance gift capacity ratings obtained via wealth screening.